Define and differentiate the following events: Advertising Week, Cannes Lions, and SXSW.

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Cannes: (global, pretentious) creative bigwigs go to collect creative awards & drink rosé in the south of France.
$$$$

SXSX: (national, laidback) planners go to listen to tech people talk about things we don’t already know & explore Austin’s BBQ and music scene
$$$

Ad Week: (local, corporate) NY agency people go to listen to other agency talk about things we already know. No known perks.
$

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Dickheads in suits. Dickheads on boats. Dickheads eating brisket

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I don’t think I would even think to put them in the same sentence

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Juniors get to feel like they’re going to something. C-Suite goes and drinks a measurable portion of the season’s rosé harvest. That digital GCD at your agency that (inexplicably) isn’t staffed to any accounts and the cool-girl mid-level art director go with the tech director and come home talking about AI for a week.

Alternately: tote bags, Bally sandals, hats

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Media nerds, creativity nerds, nerds.

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Hey look, a pigeon!

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