Advertising

Did Wieden get the big McDonald’s brand project or not? Adweek says yes but adage says still between them and TBWA?

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It's not between anyone. It's just a long, winding write-up of a simple timeline. Wieden got the latest project. TBWA was previously given a few projects. TBWA was the first agency to get project work after the exclusivity period with We Are Unlimited ended. I don't believe the current relationship with W+K is exclusive, but they're more or less taking over as the brand's creative lead.

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The work on McDonald’s is incredibly dated and pathetic. That brand needs all new clients and all new creative‘s.

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Some of the high ups at McDonald’s all worked on Gatorade with TBWA so don’t count them out.

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