Did you know that in Asia a trade pub annually ranks over 2000 creatives based on a points system from all the major award shows? (Campaign Brief Asia). Do you see this as positive/opportunity for advancement and celebration or negative/a force for the toxic side of our biz/scam etc?

likefunny
Posting as :
works at
You are currently posting as works at

We don’t need more ways to rank people.

Do your job. Be nice to people. Go home.

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Considering how political and wonky the award shows have gotten, I dont see it as particularly useful. There’s too much fake work, vote trading and emphasis on PR thats usually paid for, not earned.

It’s not necessarily toxic, but award shows arent a great indicator of whether an agency is good or not anymore.

For example, the award show rankings would have you believe FCB Chicago is one of the best agencies in the world. Is that true? Probably not.

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👆that i agree with 100%

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If you win awards, you like awards.
If you don’t win awards, you don’t like awards.

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Yeah, some

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As an Asian who probably suffers from some issues due to “rankings” in school, let me say that for everyone’s mental health, as well as to avoid scammy bs work, let’s just not.

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What’s trade pub? I’m interested in learning more.

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Trade publications

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Asia just have a more brutally blatant and blunt way about it.

smart

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