{ "media_type": "text", "post_content": "Diversity Pattern I keep noticing: pitch decks/campaigns. Half of the photos are of white people.. and the other half are black. No indian, hispanic, muslim & asian representation. It feels incredibly unbalanced. 🧐", "post_id": "60f79d89199fc60028910d2d", "reply_count": 25, "vote_count": 15, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Diversity Pattern I keep noticing: pitch decks/campaigns. Half of the photos are of white people.. and the other half are black. No indian, hispanic, muslim & asian representation. It feels incredibly unbalanced. 🧐

likesmart
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You're putting too much pressure on white people. They are just adjusting to caring about Black in advertising. It will take a while before they realize there is more diversity

funnylikeuplifting

I'm Black and I have to remind myself sometimes. All jokes aside, it will take time as our industry tries to be more inclusive. You asking the question will hopefully get others to think and ask, too.

likehelpfulsmart

I disagree. I put Muslim, Hispanic and Asian people in my decks all the time. I add those specific words to my search when I’m finding images. I hope you do the same. As for tv, I‘ve been watching shows like “Never Have I Ever” and “Kim’s Convenience” and I’m seeing a lot of representation in fashion shoots too. Even the new “Gossip Girl” (total garbage) is over-indexing on BIPOC actors. However I’m still not seeing diversity within the actual ad industry. I’m freelance and every agency is still full of white people, especially in leadership roles. That’s a bigger underlying issue.

likesmart

I agree 100%, it is also the stock photography companies at fault here.

like

I was not giving any party sole blame here, I said "it is also" their fault. Stock companies conduct a lot of photoshoots that end up on their sites. It's entirely a system problem at hand— needs to be more representation in models, photographers, stock companies need to be sourcing this too as well as agencies pushing for this. And yes, ideally agencies conduct their own shoots, but that doesn't happen every time and stock will always be a resource agencies use, especially in a pitch deck scenario.

smart

Please tell me if you’ve experienced anything like this: For years, clients asked for “ethnically ambiguous” casting. But now the push is heavily toward adding Black characters.

like

I know they aren't the same, thats why I included both in my comment. Should have said colour + diversity.

Is there any concern that the first letter and only color in this BIPOC acronym might suggest something? Posting here for more people because the interest and concern I have. It seems there is a deeper seeded systemic issue that on the surface appears to be helping fix the problem but almost covering up another one. One step forward two steps back if you zoom out it’s still dividing.

likesmart

Well it reflects the real racial landcspe. Black vs white, every other color falls through the cracks.

like

And I totally agree. So I guess we can all agree to agree. 🙏🏻❤️

like

What is the right balance?

Depends who you’re targeting. the US population? the world population?

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