Do agencies just use non profits to win awards? So much of the work seems self serving and specifically released ahead of Cannes

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Yes!

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Ding Ding Ding!

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Hahahah, riigggght.

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Yes - it’s the reason pro bono can’t win Grand Prix anymore.

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Technically they can....it is called The Grand Prix for Good. Glass Lions and Sustainable Development Goal Lions also allow NGO work to be elevated to the GP level.

They aren’t AOR for any of these non-profits.

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What’s the latest update on the Trash Isles? I thought the idea was if they become a country the United Nations is sworn to help clean them up. Last update I’ve seen was January 2018, Mark Ruffalo now an “honorary citizen.”

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Of course. Our jobs exist for owner/shareholder profit. Luckily cause-oriented marketing has become something the public cares about when spending money.

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Of course.

Yes.

I cannot think of one agency that would ever do something self-serving. To win awards, no less!

Also a lot of museum work is pro-bono. Like the Van Gogh Airbnb thing

@findgoodmeasure

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