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Do all 3 of MBB use the term "case" instead of project?

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How fancy


LOL study is so douchey


Sounds like a perfect case of inferiority complex, EY


BCG says case.


Sounds like a perfect case of head up your own ass


McKinsey says "study," we say "case," not sure what BCG says.


I think it's great that firms have their own names for stuff. I just find it ignorant when people stress on sticking to the same words when they know their talking to a neutral audience/ someone from another firm. The same goes for people on this app who make up acronyms for everything --- part of communication is making it easy for the audience.


One uses "study"


They're*... But can't blame them too much, they use it like all the time

Their ** -- belonging to them.

Them is us.

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