{ "media_type": "text", "post_content": "Do all 3 of MBB use the term \"case\" instead of project?", "post_id": "5769a7ac15127313008dcf70", "reply_count": 11, "vote_count": 2, "bowl_id": "552d1d24dc1c586b09d2d051", "bowl_name": "Consulting", "feed_type": "crowd" }
null

Do all 3 of MBB use the term "case" instead of project?

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Posting as :
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How fancy

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LOL study is so douchey

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Sounds like a perfect case of inferiority complex, EY

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BCG says case.

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Sounds like a perfect case of head up your own ass

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McKinsey says "study," we say "case," not sure what BCG says.

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I think it's great that firms have their own names for stuff. I just find it ignorant when people stress on sticking to the same words when they know their talking to a neutral audience/ someone from another firm. The same goes for people on this app who make up acronyms for everything --- part of communication is making it easy for the audience.

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One uses "study"

Interesting

They're*... But can't blame them too much, they use it like all the time

Their ** -- belonging to them.

Them is us.

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