Do any consumers actually like manifestos and rip films??

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Are you a cop?

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My mom loves manifesto ads. High-brow poorly written poems about toilet paper, body lotion or shredded cheese really speaks to her. Her favorites are «Be more than yourself» by Nutmix, «Find your way» by Saladporium and «You are _____» by Sheba Airfreshners.

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I feel like you should have asked this question thirty five pitches ago

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What’s a rip film?

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It’s all just “commercials” to them. But if USA Today AdMeter is any indication, “commercials” that we call manifestos consistently fall to the bottom. (Super Bowl viewers did love “god made a farmer” and Eminem’s “Imported from Detroit" - but likely for the same reasons they liked Trump’s campaign speeches, and not because they have a soft spot for lofty branded poetry. )

The new ford spot is brutal to watch

The ones who sit through focus groups do, unfortunately.

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