Do any other creatives feel like they need to teach their PMs and Account on what they need for creative deliverables? Trying to be patient a lot of the times but sometimes it’s difficult when they ask for things or that don’t make sense or do things in an order that throws the creative process completely off

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It's supposed to go the other way around...

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Lol I wish

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At some levels that would be expected. You are the expert on what you do, they work on the periphery selling your time and output and managing your schedules. They aren’t experts always in the details. It’s good to help them so they can grow into account and pms we can trust to know what they are talking about. Not ones that fake it because their creatives made them too scared to ask when they were at junior or mid level.

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Yes I’ve experienced this before for sure. Accounts often seem mystified by the creative process and seem to think they can weigh even if they are not getting it. They sometimes seem to think it’s as easy to do as reading a book and offering an opinion on the book. Or some other thing they do that they think is creative.

They don’t get that it’s a business in and of itself with its own logic, operations, organic push and pull, feedback cycle etc. So don’t ever expect them to and kindly and respectfully redirect them. Often finding and empowering a great creative operations manager can make the difference as their job is to understand the process AND make things run smoothly.

The more you can be clear with what to anticipate , what deliverables you’re committing to and when, the more they will have something to give the client. But yes that means owning the deliverable schedule and getting buyin from the client yourself if you’re not confident accounts can sell it through.

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Oh and if nailing down the deliverables makes you and team uncomfortable, designate the review points and at each milestone determine what the next possible deliverables might be. Lots of ways to structure it to adapt to your team’s preferred creative process.

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