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In person, and with no real time limit. Always. If not, then with 2-4 people whose opinions I value. Zoom brainstorms are often a mosh pit of bad connections, worse opinions, and useless brain dumps.
I’ve found it works with two people say, your creative partner whom you know and trust. Anymore than two people or if you don’t have much of a report with the other people IRL it’s a complete waste of time.
In person. Zoom is a nightmare for me but some people looove it.
everyone comes prepared to the brainstorm with a couple of ideas. basically giving everyone involved homework.
For me, Zoom works fine for initial convos, then for checking back in once we’ve gone off separately to think. An active brainstorm on zoom is only so so in my experience.
A trick I’ve learned is if people really aren’t taking much, I’ll throw out a pretty dumb idea, then after some silence be like “no..nothing?” With a laugh as i acknowledge it’s dumb.
That usually gets a laugh and breaks the ice, then frees up the juniors who think “crap if he threw out a dumb idea, then i don’t feel so bad.”
My team tends to have a few people who dominate a convo, so If we’re hitting a groove and a team member isn’t talking much, I’ll usually say “hey what do you think of that?” And I’ll actually take their opinion and throw it out to the group and talk through it.
Zoom brainstorms can work if they're structured and focused. Creating a format (give everyone a simple, short, and focused prompt beforehand, then doing round robin sharing with encouraging people to build off of those shares) plus allowing plenty of time (1.5-2 hours with breaks built in) has been a model for success on my team in the Zoom era, and nets better results than even a lot of the in-person brainstorms of yore where the issue of "everyone stares at each other while one or two people talk" is still an issue, even if it's admittedly made worse when everyone is a black box. The feedback of "an actual good meeting" has been offered spontaneously more than a few times, too. Which... who knew that was possible?
But yeah, a little upfront organization from a manager, combined with 30 mins of homework for each participant, and creating a role for everyone. A different way of working but as someone who was raised by "leaders" who "creative directed" by saying things like "just have fun with it" while fiddling with their phones, I'm happy to put in the work and adjust my style to my new environment if it means being less of a sh*thead than the dudes I had to put up with.
love this! it does take a lot of upfront work to make sure everything is organized.
also, this might be a little toxic, but i found forcing ppl to have their cameras on helps… kinda forces them to be/or at least look engaged & not be on their phones or doing something else… not ideal IMO bc im always a cams off type of person but i have noticed ppl were held a little more accountable during these brainstorms