Do creative directors miss actually making stuff?

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I wouldn’t know. Mine insists on making her own things.

likefunny

Yes, but you can make bigger/better things with a team behind you. Helping others push great work can be just as rewarding.

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Yes. And the higher up they are, the less chance they have of really creating something great. Because they aren’t writing or art directing every day. They are doing all kinds of other CD stuff

The best CDs evaluate their ideas honestly. The worst are the ones who still want to make something they alone thought up.

likesmart

One of the hardest parts of the job is trusting your team to come through. It’s hard giving up those reins, but if you don’t, no one will want to work hard for you.

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Yes. But there are times when you have to sit down with a blank word doc and make it happen. And that’s (usually) fun.

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Yes because most of the time the second you get excited about writing up a great idea to chip in, 97 fucking "regroup" meeting invite pings bring you straight back to earth.

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This ^^^^

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Always

Yes

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