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We typically use them for our brands. I think they do a good job of reinforcing the message or can communicate more in limited space
It depends if it makes sends on your intent and audience segment. Next After had a lot of good case studies on e-mail cultivation for nonprofits in one of their recent reports. It might not be your niche, but could be a way to look at how to humanize your coms a bit more if that’s what you’re after.
It didn’t help or hurt us.