Do “less desirable” agencies (i.e. Geometry Global, Edelman) pay less than more competitive agencies (i.e. FCB, BBDO)?

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The reverse is usually the case. Desirable agencies usually pay less because so many people want to work for them.

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Yeah, my former Omnicom agency was good but not top-tier. We poached directors and execs from Ogilvy, TBWA, etc.

Yeah Edelman actually overpays by 10-15% because they know they have to in order to lure good talent in the door.

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This is so interesting. I’m in PR and Edelman is like the gold standard for us.

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I was just comparing edelman to ad agencies, since most people, particularly creatives, would rather work on the ad side.

AVOID WEBER SHANDWICK. LITERALLY ROBBERY.

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The indies I've been at pay better than holdco.

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I started at Edelman and am now actually in the ad world. Edelman way underpays junior staff, they know any PR major is foaming at the mouth to work there, but ad folks stay clear because they know it’s where creativity goes to die

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Edelman definitely underpays

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Isn't there a salary chart of different agencies somewhere?

Kinda depends on where you’re coming from. Ogilvy will pay out the nose to poach you from Anomaly, but if you’re coming from Saatchi not so much. Top tier places will still pay a lot for top tier talent, but less so if they’re taking a risk that the mid team from BBDO is gonna pan out. It also highly depends on how well the account is doing — you’ll probably get paid more to work on Google or Starbucks than you would on HBO because they have deeper pockets and HBO doesn’t have to pay well (they know agencies are gonna bend over backwards to work for them). Droga is gonna pay you more to work on Chase or Facebook than IHOP given the current situation. And so on. It’s all connected, but at the end of the day the CFO has gotta sign off either way.

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