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What’s the difference between a Brand consulting firm like Prophet or Lippincott and an agency like IPG Mediabrands or Publicis Media. I just started my career in marketing and didn’t realize how much we rely on agency partners. The agency’s do lower funnel work, but they also do strategy, which made me curious on the difference. Sorry if this is a dumb question, I’m a fresh undergrad!
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unlock all discussions on Fishbowl.
Yep. She has two thumbs and they were used to type this message.
Yes
Yup. Moat pro is good for digital. iSpot is good for broadcast
Look into Numerator (competitrack)
What AE1 said. Not all agencies do.
Thanks all! Mine annoyingly does not. Has anyone used MediaRadar before? Just curious...