Do strategists make as much as a creative?

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Kinda depends on the agency / the level. At the more junior to mid levels they make the same. As you get higher up the totem pole creatives generally earn more.

That being said, I know plenty of strategists who make a boat load more than creatives at their level.


Would say creatives earn more below director levels. You’d see a senior creative getting paid 185k but probably not a senior strat. Might be wrong though.


No senior strat person is making 185k. They are lucky if they make over 125. And it also depends if the agency has associate directors.

To answer your question, I can’t say a similarly seniority level strategist is making as much as a creative. There maybe some rare area where a senior creative and a senior planner/ associative director are making close to the same amount but it almost always is way higher for creatives. Plus the billing for creative is exponentially higher, so it makes sense.

Also, creative director salaries are all over the place in terms of the range. I don’t believe that’s ever the case for a strategy director which is never near the same level and doesn’t range as widely.

Yes, sure, a Sr Strategist can make as much if not more than a Jr Creative.



Having seen salary bands at my agency, no, creative makes more

Absultely not. Creative approx $100k more where I am for the same level role.

lol no

Creatives get paid more, but Strategy has way less layers.

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