Do we have anyone on here who worked on Wendys, Burger King, Charmin or Steak_umms social strategy? I’m interested to know how, if you work at an agency, you convinced your clients to invest in...

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Check out Amy Brown (@arb on Twitter) and some of the interviews with her. Wendy’s essential built a lot of their twitter strategy on the fact that one of her brilliant, snarky responses got high engagement.

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The Wendy's team did an AMA on Reddit. I know Moonpie had the same path, one great tweet and mgmt was interested in doing more.

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An always on social strategy, especially on Twitter. I’m finding it more and more challenging to get brands to invest (and trust) in the value of a Twitter always on strategy, I know these brands are doing an awesome job right now

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@potbelly owning twitter right now

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I love this thread. Moonpie is amazing. I love that all those brands talk to each other. At my previous agency we had a few CPG brands that would have done awesome on Twitter but the process to get approval on a single tweet was like weeks long. I feel like only recently has it become acceptable for brands, even competitors, to engage with each other on social and i want in!

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Awesome thanks for the connection! That seems to be the driving force between a lot of the brands killing it on Twitter. It’s just convincing senior clients to take the risk that I’m struggling with. Thanks again!

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@OP that’s the thing. An agency didn’t have to convince them, because they handle it internally.

Twitter is a tough platform. Especially with how popular IG is nowadays

Message me! mrstratfish@gmail.com

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