Do we still need to watch the Super Bowl for the ads?

likefunny
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Pre-releasing Super Bowl ads is one of the cringiest, most self-indulgent changes to the industry.

likesmart

Couldn't agree more.

like

I’m only watching for Bad Bunny 🔥

like

There’s ads??? I’m just here for the Sam Darnold redemption arc

like

It’s Joever

like

No one *needs* to watch for the ads when the ads are readily available beforehand. But I don’t think many people outside the industry care to seek them out, so the ads are still a draw for them.

likesmart

Although i’m not one to watch for the ads, my 80 year old mom (who is a huge football fan) has, year-after-year, text’d me during the game about the ads she likes. So if nothing else - it’s been a good memory for me just to connect to my mom - who finally knows what I actually do for a living. Ummmm…no i’ve never done a Super Bowl ad, but i’ll continue to let family assume i’m “that” cool.

like

God please say no.

like

They only pre-release them now because of VW’s The Force Commercial “leaked” pre Superbowl back in 2011. Instead of people getting fired, in turned out to be the greatest thing since sliced bread for VW and then the industry in general. And ever since then, every brand and their mother have “leaked” and now just straight up pre-released their Superbowl spots

like

Only if you care about great ideas/craft vs bad ones.

I like watching them with friends outside the industry to see their reactions

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