Do you answer every music vendor/production company cold email? Sometimes it’s annoying if they reach out for a project cos someone who signed an NDA told them about it...

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I return the majority of emails I receive. I believe it’s the professionally courteous thing to do. Not saying I do it 100% of the time or that I do it right away. But I know how much value vendors place in those returned missives and it helps build strong relationships with them for the future. Not to mention it’s just the decent thing to do.

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If it’s clearly a cut & paste email, it will be ignored. But if the outreach is genuine and personalized, I’m replying right back at ya.

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also any follow-backs on IG make for a more natural engagement + an easy way to reference work

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Production vendors will often inadvertently hear about a job because 10 different competitors will call their roster directors saying, “Hey, I hear you direct (oddly specific thing you, the producer, are looking for), can I hire you for loan-out work?” In that case it’s obvious they have the skills you’re looking for, but not that all-important relationship to earn the initial NDA ticket through the door, so it’s not always a “cold email.” Sometimes it’s a warm relationship neither of you have built yet.

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@dbd1 see my next reply below for agency perspective!

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I always find it amusing when someone on the agency side, who is in the business of selling something, gets pissed when a vendor wants to sell something to them. Of course some folks may over do it but mostly not. It is called commerce.

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Tone deaf anything is not helpful. I get it. But if the sales pitch is on point, personal and respectful then have at it. I am always amazed at those who don’t spend a few minutes to familiarize themselves before reaching out.

I think it’s polite to reply - we are pretty much in the same position with someone else and I would for sure atleast appreciate a response saying received, will think about it. Constant follow up after that though irks me. I’ve had one vendor send me a routine auto follow up every week for almost a month until I simply stopped responding.

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No, I try but it depends on a- how swamped I am and b- what they specifically say in the email and how kind/tactful/respectful they are. I also am so curious what happens on the sales/rep side, and what is said and shared about our projects (although perhaps ignorance is bliss)

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And agreed that often I find it annoying. Really just depends on the person and how they approach it, but I always wonder who spilled the beans.

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Everyone is looking for work, you don’t have to answer, but what if you were in the other side? Just think about it!

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It’s polite and I’m as mindful as the next ghostee about how it feels on the other side. On other hand, I get tons of “let’s be partners” and that’s irritating—since the interest is a reflection of the interest in mining my existing client relationships, not mutuality. I generally try to respond since that’s the decent thing to do; but find myself getting sharper and more clipped with time.

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I answer when I can which is 80%.

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I don’t mind responding but when they repeatedly email, it just gets old...

I get a lot of cold emails. I respond when I can tell that they took the time to do their research and are genuinely trying to build a 1 on 1 relationship. If it’s an email blast or clearly templated email that went to many, unless it’s exactly what I need in that moment then I’m not going to respond. Mainly I want to know there’s really someone on the other side interested in my business. And please please please don’t start off with dishonesty. I had one company who had done enough research to name our CEO by name and say that he directly asked that we work together. But they got it enough wrong that I could tell it was BS. How does anyone think you can start a relationship based on a lie?

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I try but at this point in my career, I get so many. I answer about half from people I’ve never heard of and 80 percent from people I know. I don’t think any of them take it personally.

I wish I could say I did but I don’t.

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