Do you find there to be a stigmatization of spending (collective) your entire career in
one city in our industry? If yes, do you feel it’s contingent on which city it is? What your role is? Both?

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In smaller cities, it can be a stigma. Especially if senior leaders arrive with broader experience from larger cities, agencies and brands. But “it’s not where your body’s at, it’s where your head’s at” (Paul Arden) so if you’re always curious, always learning, always open to new ideas, perspectives and ways of working, the stigma won’t apply.

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As a creative in NYC, yes. You don’t look as cultured or well traveled. Maybe it’s a little different for me since I grew up here, too, but I certainly have gotten that feedback.

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If you’re super senior then there’s no stigma

It’s been nothing but a plus for me. In NYC, there are a million agencies and a million valuable contacts to be made.

That’s the draw to the major market cities right? Sustainability. I understand both sides now. I chased the work earlier in my career. The city didn’t matter as much then. Priorities change a little the older you get and the more your life situation changes.

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No stigma. I don’t even consider that when I look at books. You gotta live somewhere!

Yes especially if it’s a small city and non coastal

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