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I would imagine it would mostly be used in a tongue in cheek "we are getting real" type of way to show bad ai video of people with multiple hands and whatnot before cutting to the real thing.
Yep, we were briefed in on this exact strategy and I have seen similar work already out in the world from a few brands
Eventually it’ll be normal… 2 yrs tops the way things are moving
Rising Star
It’s not just the backlash. It’s also the quality, or lack there of. Does anyone watch AI movies or TV shows?
I just saw xfinitys spot and that for sure was mostly AI
Nope
Rising Star
They’re already spending millions on media. Why cheap out on production for the biggest thing you’re going to do all year?
I think it’s getting better and more ingrained into the ideation and production processes. A lot of them probably used Ai in ways that you can’t tell.
It's coming, but not yet. As long as you can still tell that something is AI, it won't be accepted by audiences. But the day you can't tell is coming...
Yep many.
I’m sure AI was used behind the scenes, but I agree, most brands seem scared of slapping “AI-made” on a Super Bowl stage. I think fully AI-executed work will be accepted once people trust who’s steering it and who gets credit, not just the tool itself. Right now it still feels like a shortcut or a layoff signal to a lot of folks.