Do you know of any brands using AI to make their SB spots? I was imagining there would be a lot of those to see this year, but it seems that brands would rather avoid the backlash they'll get from the public. Do you think it's ever going to be acceptable for people to see a completely AI-executed project without feeling objection?

like
Posting as :
works at
You are currently posting as works at

I would imagine it would mostly be used in a tongue in cheek "we are getting real" type of way to show bad ai video of people with multiple hands and whatnot before cutting to the real thing.

like

Yep, we were briefed in on this exact strategy and I have seen similar work already out in the world from a few brands

Eventually it’ll be normal… 2 yrs tops the way things are moving

like

It’s not just the backlash. It’s also the quality, or lack there of. Does anyone watch AI movies or TV shows?

I just saw xfinitys spot and that for sure was mostly AI

like

Nope

They’re already spending millions on media. Why cheap out on production for the biggest thing you’re going to do all year?

I think it’s getting better and more ingrained into the ideation and production processes. A lot of them probably used Ai in ways that you can’t tell.

It's coming, but not yet. As long as you can still tell that something is AI, it won't be accepted by audiences. But the day you can't tell is coming...

Yep many.

I’m sure AI was used behind the scenes, but I agree, most brands seem scared of slapping “AI-made” on a Super Bowl stage. I think fully AI-executed work will be accepted once people trust who’s steering it and who gets credit, not just the tool itself. Right now it still feels like a shortcut or a layoff signal to a lot of folks.

Related Posts

I just joined a non-dream company as a 10+ years experience guy. My friend working in my dream company forwarded a job requirement from his internal postings. I want to give it a try but in case I get selected how hard or bad would it be to quit current company? I want to know what consequences I should be ready to face. Can someone please advice?

like

Hello everyone!
I'm happy with the job I do but I expect a better compensation. I'm a B.com graduate, worked in operations for 3.5 years and moved to a technical role within the same company because I have always been passionate about tech. Now I have 1.5 years of experience as a product support engineer and am pursuing MCA in cloud computing. I have a package of 6.3 LPA. I'm expecting around 10 LPA.
Please tell if I'm expecting too much. Also suggest what skills I should acquire to achieve this

Any brokers/property managers that can help me find a no fee apartment??

like

What's been your favorite suite of productivity tools generally? Do you prefer Office/Microsoft products, Google apps, or other alternatives?

like

Hi, please confirm what will be the work of Wealth Manager Band 1 and how much is this profile involved into core sales .. or is it a customer service profile? I am very new to banking sector so will they provide training after joining or not?

I’m a first-year MBB analyst. My dream role is helping energy / climate tech companies grow (more interested in ops/strategic work than in cutting checks). Are there funds that might be a good fit?

like

If you could have any PE seat, which would you choose and why?

likehelpful

First year here. Do associates get fired for not meeting the billable requirements?

like
like

Hey all ,
I’m looking for a product manager role . I have approx 8 years of experience including my MBA. I have about 1.5 years of experience in a hybrid role between customer success and product. I additionally have approx 4.5 years of experience in retail and e-commerce marketing roles.

Does anyone know of any open roles within their company I could apply for ? Would appreciate any leads.

like

I should have posted in this bowl... but Coronavirus is forcing me to freelance for the first time in 2 years. I have 5-6 years UX experience, is 40 hourly a reasonable rate? Should I negotiate...

like

For an Internal Nokia IJM, what salary Range is offered for a JG8 to JG9 role.Is there any limit to the Offer on JG9, if JG8 CTC is 16 lacs per Annum.

What is the average Manager salary in Netherlands? (4 big or MBB or boutiques)

like

Are people with criminal records allowed at any corporations? I don't have one, I'm just wondering what level of misconduct is allowed on a background check for a large company to still consider them?

like

Been seeing a lot of gt500 slander in this bowl what’s up with that 🤔

like

Hello all, I work for a small consumer goods company as Ecommerce Director. I’m pretty much the only one managing our Ecomm store, no direct reports but manage a marketing and Amazon 3rd party agencies for the brand. I’ve been with company almost 2 years and have significantly increased sales. In the middle of salary negotiations and just curious on what everyone thinks would be comp salary for this position: Ecomm director/ manager hybrid role. Thank you!

like

I don’t see too many Marketing Manager specific requests here so thought I’d take a crack. Any advice or interview prep insight for marketing roles. Specifically for Amazon Music. I made it to the first chat with a HM. Any guidance on possible questions would be awesome.

like

Hi all, received offer from tcs. What will be the take home salary on monthly basis. Need help in understanding. Thanks in advance. Also how many days it takes to receive the offer letter after the salary discussion?

Post Photo
like

Can Accenture re-release offer if not accepted in 7 days?Accenture

like

Dxc or mphasis or tcs interms of wlb same package given

Additional Posts in Advertising

Which portable standing desk converters do people have and recommend. I live in a tiny NYC apartment so use my dining table as the office during the day but need to put it away at night.

like

Weekend chatter. What movie makes you cry every time you watch it? And what scene? I'll start: perks of being a wall flower when he calls his sister when she's at the party

like

I envy creatives. It seems like your jobs are far more interesting.

like

New place I’m at is complete anarchy. Only here for a month. One of the account managers is working 14 hour days and is a bout to crack ... so I mention it to my “manager” or na

like

I am leaving my comfortable uninspiring job and taking a risk without next job lined up. Idiot or smart?

likesmart

It took the horrific and completely inexcusable death of George Floyd to move the racism issue to the forefront. And while it’s a crime of a much lesser degree, with different circumstances, what’s it going to take to get ageism properly addressed? Intelligent thoughts/debate requested only please.

like

I’m going to lose my marriage if I stay in my current job.

I can’t quit because I’m the only income on the house.

I don’t have a new job yet.

Hard times.

like

Best (non-agency) company to work at in Boston??

likehelpfulsmart

Say I want to take a break from advertising for a bit... is it impossible to leave agency land and then go back a few years later?

like

What happens if your company wins an award for your work after you've left?

like

I’m starting a new job tomorrow and really doubting myself right now... Help for overcoming first day jitters?

like

New to IT B2B marketing. Any advice on how to educate myself with IT? Any classes, books, etc. that you recommend?

like

Thanks to the robots, there’s just not a lot left to do.

So why do we still have to spend all our waking time playing office?

likefunny

Anything specifically to ask when receiving an offer?

like

Anyone transitioned from strategy to UX?

like

What health/pharma agencies are in SF?

like

Looking for senior designers that knows shopper marketing. Please DM with books!

Well, we were the only team on a pitch. We won and still have to hear my boss complaining about me.

like

I need infographic tips please!

likefunny

Didn’t know who the CCO is when I was asked about it in an interview... is there anything I can do to redeem myself? I feel like I really dropped the ball on this lol

likefunny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal