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Do you think ACD's and above should refrain from writing and art directing down in the trenches with the rest of us? Or should they just stick to managing and helping ideas along?

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It depends. If they're gonna pitch ideas in, then they can't be the ones judging which ideas go forward cuz they'll pick their own. But I'm all for the best idea goes forward regardless of where it came from

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Manage and help ideas along

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If theyre good writers/designers, they should pitch in to make the work better. If they're not or they're out of practice, they should stay out of the weeds and help to make the ideas better, and sell em.

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I'm an ACD and do most of my own writing on work that comes my way.

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Why then would you need Art Directors and Copywriters?

@Leo our team is set up a bit differently. On some teams I am the only writer. Others, I'm brought in to concept and split a couple with my writer.

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