Do you think companies going inhouse will backfire eventually? They're working with less employees and lower budgets. Seems like they're not really setting up for success.

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I don’t think this is a good audience to ask that question to. Are you looking for an echo chamber; your opinion on the matter isn’t exactly hidden.

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Jesus yall are making mountains our of molehill here

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The ones working with lower budgets and less people will likely struggle but just like with agencies we are all built differently - some work some don’t.
I actually think there are some brands that will be successful.

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I remember hearing that this trend is cyclical. When markets/growth/etc. is high... easy to be optimistic and foresee longterm continuance. So they stock up on salaries vs. outsourcing contracts. When markets reverse, in-house salary positions decline and they outsource what they can scale. Any of our more experienced fish able to corroborate this story?

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Intel, uber, and PayPal just cut their in-house shops and will outsource. It’s scary to me as an in-house person. That said, trend is moving away from agency (especially holding company) model and to the following: in-house and freelance-minded shops with little overhead. I like my chances at my in-house agencynfor time being, but definitely keeping eye on what’s happening.

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Hi! I think that creative in house is a bad idea - a) people fill up with requests immediately b) burnout c) agencies allow for new folks to come on quickly which means fresh ideas. In house is GREAT for strategy but creative needs to be done out of house. Also, as someone who was in house for a long time I always appreciated when agencies pushed back on good ideas. I know this isn’t standard but clients - please be receptive to ideas!

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Agencies exist so when shit hits the fan, the clients have someone to blame and fire. Can’t blame and fire yourself...

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In-house lower budgets mean they lose less money without someone marking everything up. In reality they’re making more money by doing that. Much larger ROI.

This doesn’t make sense..I think you’re talking about cost efficiency, not ROI. But in any event that only applies to brands that have enough scale to achieve the efficiency. For many it doesn’t actually make financial sense. Kind of like how leasing a car can (sometimes) be more efficient than buying outright...and why (some) people rent their skis... etc

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In house creative will sustain as long as garbage creative still is the norm. If your a client and calling the shots. It’s a lot cheaper to tell your in house designer to make the logo bigger then call some bloated wpp conglomerate shitshow to do the same thing.

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