Q&A with Mike Bentley

Do you think Ford's review is an indictment on the AOR model and indicates a changing business model for the advertising industry?

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My take. This is a clear sign that creativity will always win. WPP has their endless strategists and CRM solutions and global networks to produce efficiency. Endless account people to make excel spreadsheets in any language you’ll ever need. And who do they chose to make the brand work? W+K. No one at WPP has the bravery or gusto to show up with daring work that might even make clients UNCOMFORTABLE. Most agencies are destroying themselves through client services. Some, with strong cultures and creativity at the helm, get to do the fun, ground breaking work. My agency is on the fence right now, I hope leadership steps in and tells Account they don’t need to be in every creative review.

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My belief - these Deloitte and Accenture consultancies and agencies are becoming popular because someone within Deloitte is an “adviser,” a consultant. These people have the position to tell a client “you’re doing this wrong” or “you should be something this way” and clients nod their heads. Agencies have always been a culture of “yes client well change that for you” and yes men. If agencies want to go back to the AOR model, we can’t simply make ads, nod our heads to client comments and changes. We have to be brave in acting like their partner and tell clients when they’re wrong, boring, complacent, slow.

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The industry is in a constant state of evolution because Business is in a constant state of evolution. Every client is trying to figure out their own business and how they need to be supported so I don’t see any one event as a particular indicator. That there are an increasing range of options that work for different clients is unarguable .

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Looking for mentors in FAANG, MBB, and other Big 4. DM me please. 😀😀

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I’ve got a client that mansplains everything to me and I’m a male. Puts into perspective what women go through on a daily basis 👏🏼👏🏼

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