Do you think there’s a shortage of talent to hire people of color in Ad/marketing positions or people still don’t know where to look?

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Can't speak to marketing. On advertising, there's a shortage of competent talent generally speaking. Considering how few Black people make it into the industry, it's def higher for us.

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I think both! I have 4+ years experience and a master’s degree in communications and have had the hardest time finding other creatives of color in my region to connect and network with, especially when it comes to getting jobs or referrals. But looking back on it, this is exactly how it was in college. All my PWI counterparts found internships/jobs effortlessly and had more industry knowledge / exposure to different career paths. I didn’t even know copywriting was a career choice!

I think both too! I found my job by happenstance, but it made me realize that most people just don't know where to look. My agency actively tries to hire diverse candidates but they literally only get white people...

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Next week, from Monday to Friday connect with Tangie Murray, SVP at the 4As to ask her how to find, establish and sustain mentors in Advertising. Tangie will also answer your career & industry questions as well!

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