Do you think we will ever rebrand to SKP or always continue to Simon-Kucher & Partners? Recent trend of a lot firms shortening their name combined with the fact people always misspeak our name makes me think maybe.

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Le Hérmanator

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Ashton Kunis

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I doubt we would in the short term. The firms that rebranded are larger and have much more brand exposure than we currently do (e.g. Kearney). It’s taken a lot to get the SKP brand to where it is today with a long ways to go.

smart

Would be a fun exercise to think what we can rebrand as if we were to rebrand though.
Simon & Partners?
Simon & Co?
Billige-von der Gathen & Partners?
Monetization & Partners?

funny

Totally down for Billige-Von Der Gathen and Partners. Such a touché feel to it. How about pricing partners?

funny

Excluding german speaking clients most just use SKP. The complete name is hard to prononce and hard to remember.

I think we will rebrand if we want to go from german company to international firm.

smart

I think it’s very likely in next two years or so.

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