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Do you think you do better work/have better ideas when you’re the only team assigned to a project or when you have to compete with other teams? Or do you think it has no bearing on your output?

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Only team

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I think it's harder to really push the client when you have multiple teams on a project. Invariably one of them brings in the 'easy sell.'

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One dedicated team so they feel the pressure and own the project + freelancers for fodder.

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Multiple teams. Makes them raise their game and the work gets better.

So CD1, you’re saying you always performed better when you and your partner were pitted against other teams on new briefs?

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