Do you use a Capabilities deck or something similar to send out your freelancer rates? I often get small clients that won't have the money to pay for my services and I often find it useful to send out a deck with my rates to save me some time with those types of clients.

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Yes. A capabilities deck with some realistic pricing is a great way to send the tire kickers packing. Because let’s face it, none of us has time to put together two or three super-custom proposals a week. I will kill myself to respond if it’s a reliable referral or a unicorn creative opportunity, but otherwise they get the canned capability deck. Here’s the outline: Who we are. What we do. A client list with as many logos as I can stuff into it. Some work. Typical pricing. Process. Contact page. It takes two minutes to customize and send. About one out of every 20 prospects that you send it to will want more information or a discussion about their challenge — otherwise they just go away. Which is what you want them to do.

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No. price is based off scope, timeline, etc.

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☝🏼that’s correct

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