Does anybody else have clients that want to be “innovative” and “disruptive” but the second you share a really cool, insightful, big idea with them that’s on strategy they proceed to fumble like fools and just want to focus on basic block-and-tackle tactics and never actually do anything that’s innovative?

I’ve been dealing with this for years and I never understand why some clients sell themselves as disruptive when they’re scared to do anything daring or spend any money.

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Every time. And on top of that, Account doesn’t help to sell the ideas.

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Because their budget covers the idea, but not the fines medical and legal have convinced them are inevitable?

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I’m pretty sure this is the norm. It’s worse if your account team isn’t great either or your agency is hyperfocused on revenue and would rather you make 20+ more rounds than needed for a visual aid than something that has the potential to move the needle.

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It happens a lot. They ask for something cutting edge and then ask if anyone has ever done it.

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"innovative best practice syndrome"

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