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Every time. And on top of that, Account doesn’t help to sell the ideas.
Because their budget covers the idea, but not the fines medical and legal have convinced them are inevitable?
I’m pretty sure this is the norm. It’s worse if your account team isn’t great either or your agency is hyperfocused on revenue and would rather you make 20+ more rounds than needed for a visual aid than something that has the potential to move the needle.
It happens a lot. They ask for something cutting edge and then ask if anyone has ever done it.
"innovative best practice syndrome"