Does anybody know what gets people to buy with Facebook ads? I've been starting to work in the space as a creative, and it feels like nobody knows what they're doing, why people buy stuff, and plays a role in all of it?

like
Posting as :
works at
You are currently posting as works at

The most powerful thing about Facebook is the targeting. They have an obscene amount of data about their customers - far more than anyone else - so it translates into the ability to target better there than any other platform.

If I’m selling women’s fitness apparel, I can target women who are into fitness, not a general audience.

There’s a lot of testing you can do to measure lift if you care about that sort of thing.

like

Does the strategy of build an audience that's familiar with your brand and product, through engaging awareness ads make sense? Or are you able to use more hard-hitting stuff, with promotions, sales, that sort of thing, to get people to click and learn more about the product on the website?

I'm just trying to figure out what the room is for compelling short form video content, if it seems like all that drives results is the less exciting direct response type of stuff

I work in paid social. We analyze the difference in performance between static, video, gif. Difference in copy. Difference in gender. Difference in ages. We also start off with a few audiences comprised of a mix of interests, behaviors, and demographics to see which personas we should lean into.

Super curious what you found. One thing that was surprising is that as that are optimized for conversion, in this case getting people to click through and fill out a lead form, are hurt by gifs instead of static images. The reason being, is that gifs get more engagement and clicks, but as a ratio, less people fill out the leads form. My understanding is that Facebook charge based on click even for conversions. Is that right?

Related Posts

I’ve been trying to exit consulting for almost a year now. I’ve gotten a couple of interviews but no offers. I’m hopeless at this point 😔

like

What is the hiring process in Coforge. 2nd round done on 22nd Feb for Santander project. Consultancy told mail for documentation will be share by HR, but no mail received yet. Any idea how much time it take?

uplifting

Hi Fishes,

Can I anyone explains what's the future for Guidewire Developer role.
Currently have 2years of experience as configuration Developer.

Want to switch other domains like Java developer or some other product based companies.

Please share your thoughts 🙏

like

Why do firms not give referral bonuses for post-clerkship candidates? If anything, they’re generally more competitive. Unfortunately was told it’s standard practice

like

Plan to go to B-school in 3 years (1 year out of UG now). Long term goal is entrepreneurship. Have offers at a MBB firm for a generalist consultant role and at FAANG for a strategy role. FAANG offer is slightly higher (though both are a 50+% bump on my current comp). Both would have me reset to entry level. Which one should I take?

like

Hi anyone from CGI Canada here. Need referral . Please let me know if you can help.

Persistent Systems Limited

Persistent is hiring for Automation tester (selenium, api and cucumber) having 5-8 years of experience, Pune location.
Those matching above criteria can send resume to as40899@gmail.com

like

Should a remote job’s salary be based on where I live or the company? For instance, I’m interviewing with a SF company for a role that has the ability to be remote (I live in portland). They gave me the “portland range” when talking about salary. What if I later on decide I no longer went to be remote but come into the office and be in SF area. What’s the typical approach with salary for jobs that can be remote?

like

Just had a phone screen today for the Account Strategist role. The recruiter said that the target level is l3 or l4 (I have 5+ yoe in performance marketing). Should I push for l4? Additionally, how long does it usually take before I hear back from the recruiter. Thank you!

like

Hi Fishes,

I got referral for
PwC on 27th July 2022. And in application portal it's showing under review status. What does that mean. I haven't got any call from HR as well. Can anyone share their thoughts on this.

like

I am a clinical research coordinator working in Austin, Texas. I have my Masters in Cell & Molecular Biology and have a year of laboratory research experience.

I’ve been in my position for 5 months now. I make $27 hourly which amounts to about $51,000 yearly. Am I being under paid? Are all coordinator positions hourly? As a laboratory researcher I was salary :(

How do I go about asking for a raise or should I explore other companies or medical schools that have clinical research?

like

Has anyone interviewed for a Reliability Engineer position at Microsoft? What was your experience and what kinds of questions were you asked?

like

What’s an appropriate comp package for an institutional investment management company in San Francisco? Interviewing for an associate director role and trying to understand salary.

like

Equity research associate considering to pivot into IBD. Is this a wise choice? Heard ER is an exit for some of the IB folks out there.

like

So, my boss just told me that all lives matter.
Let me know if you hear about any executive HR openings, I have 16 years of global HR experience.

like

I’m a certified Health Coach (my training/courses are CCE-accredited by the International Coach Federation) w/ a BS in Psychology. I got a temp to hire starting at $18/hr. It is my first professional health coach job & they did not require temps to have a coaching certification, but I have one. I’d like to know if temps could negotiate salary when given the job offer. The position is remote & I’d like $20/hr. I’ve invested in myself as a coach & plan to complete board certification by early 2023

like

Hello Fishes,
I am looking for position in Product Ownerships /Business Analysis /Product Management role.
I can join immediately.

Im looking for technician role in the healthcare environment with better compensation, I’m currently a Senior Technician working for Stryker in the robotics department. Are there any good job opportunities?

like

More Posts

How much does it cost to put a pressurized wall? Any recommendations with good prices?

like

I have an idea for a live session. What if we have people recommend their favorite brands. We purchase them and then discuss? It could be like a book club but for liquor. At the close of each session we can select the next top 3 recommendations and so on and so forth? 🥃

likesmartuplifting

How does a role in clinical affairs differ from clinical research? Any clinical affairs manager out there to shed some light? Wondering if clinical affairs will have more sciencey roles.

like

What dating sites would you recommend? I feel all the good sites have a limited gay pool..

Debating whether or not to go through SM value prop. Currently going into M4 S&O, top MBA, 3332 ratings making 170k. What salary should I expect as an SM?

like

Does anyone know the salary range for a BH Care Manager II with Elevance Health (formerly Anthem) ??? Thanks

Hi Sharks,

Can you please suggest which would be better in terms of WLB, flexibility, growth, job security.

YOE: 4.4 years
Tech stack: Azure data factory, data lake, Azure databricks, Logic App, SQL, Pyspark (basic)

Offers:
Optum - 16 Fixed + 15% variable + pf (offer letter is not received yet)

LTIMindtree: 11 LPA Fixed only(can revise the offer based on the latest offer)

like

I am leaving my comfortable uninspiring job and taking a risk without next job lined up. Idiot or smart?

likesmart

How far off market is Greenberg? 5th year litigation in Texas.

like

Is $22.10/hr for Technical Support Specialist decent? Been with the company going on two years and have supported that particular department quite a few times. Currently sitting as an IT Tech and support general help desk and between tier 1 and 2 tickets. This will also be my highest paying job yet lol. Thanks in advance for any guidance!

like

Can I live comfortably in Dubai on 25k a month? With wife and kid too?

like

Anyone hiring for a Marketing Analyst position?

like

Does EY gds started asking to call there employees to base location?

like

28 and feeling insecure about my receding hairline and widows peak. Any suggestions?

like

My date won’t share his playlist with me (I can listen to it but he won’t share it). Just curious, is playlist a big deal to guys? We are both at early 20s and only dated for a week

funny

How much is a common value of equity options to see a new hire (manager) get?

like

Currently interviewing with EY NZ as a risk management consultant. 1.5 yoe and expat from US. I have a rough idea for cost of living, so what should my minimum salary expectation be in Auckland? The position would allow me to work from anywhere in NZ but I'd prefer to be close to the office for at least the first year. Thank you!

like
like

Okay! So I love my job! LOVE IT. But I am actually struggling to have that boundary between work and life… since COVID I shut off and tv has been my downtime. But now I only work and watch tv and sleep. I’ve been trying to get a hobby, but I’m not motivated… I get home and I want to keep working. Any tips to create that work life balance?

like

Additional Posts in Advertising

For a person working in a big-ish agency, I'm aware that there are a lot going on that I'm not put on. However, I don't deal with this well as I'm super insecure that someone is... Cont

like

Facebook shutting down Oculus Story Studio... VR dead?

like

What was your most amazing day in advertising?

likeuplifting

Practical advice on how to deal with a mansplaining colleague?? 🙄

like

The dickiest of dick moves is to schedule a 9am meeting and then move it at 8:45 the morning of.

like

Junior designer here looking to connect with some Philly-area shops— I’m from the area and have recently been trying to learn more about the local agency scene. Would love it if people could drop some names or even some recruiter info. Thanks!!

like

Has anyone ever had to prepare a creative brief based on a fictional campaign prompt as part of their interview process? I’m doing one right now but find it to be a rather strange exercise...

like

PM fishies. Is it true for you guys too to keep your resumes down to 1 page? Gave that advice to my pm friend I’m referring and she’s having a tough time culling it down. She’s jr but just afraid to

like

Ever start to notice someone in the office that you want to approach and talk to? ... they’re not on any of my teams - But they’re pretty cute.

like

Anyone on here worked with Edelman? Pros? Cons?

like

What’s the best way to get in touch with a recruiter in SF to help me find something new? Any recos?

like

Can someone explain how billable hours work? At a new agency and although I had to fill timesheets at my previous agencies, they were mainly used to ensure we weren’t over servicing a client/for setting the appropriate retainer for contract renewals. I asked ppl at my agency but haven’t gotten a proper explanation. I get the impression that billing to the agency admin code isn’t recommended, and my manager said he bills everything to client codes, but that doesn’t make sense to me .

like

Given the outbreak, are places actually going to be hiring right now? Recently laid off from 9-5 and my freelance is starting to fizzle.

like

Going in house is the move, right?

like

How did your agency handle layoffs? All-agency meeting before they started? After they ended? Both?

Kinda sorta trying to predict if I’m losing my job tomorrow.

like

How do we measure OOH these days? Anybody?

like

I just want to write one weird/funny commercial. That's it. Then I can quit this business. Why is this so fucking hard?

like

When some asshole won't quit singing in your meeting. I don't need to hear your "rnb sounds" 😘

like

Wet mouth noises...😖😖😖🗯🔥

like

As a creative, when do you quit without another job lined up? What's the line you draw?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal