Account Management

Does anyone else struggle with their media team!?

likefunny
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Everyone does. And I assure you every media agency feels the same about their creative team. There are some exceptions, of course. What are your struggles exactly?

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The best thing to do is to work WITH them. Same team and goals. Best results and dynamic I had was when I lead a joint creative / media team. Just worked.

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Is the media team in-house or separate?

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It’s difficult whether external or in-house. I’ve experienced both and have had great experiences on either side, and very painful experiences with both as well. Externally, they are often managed by a different client that often puts the two agencies on separate timelines and never really working in tandem. This causes discourse as information is not equally shared, one is often behind the other and no one has time to keep the other one up. Internally it can feel like they are on the outside. Different part of the building, head down in their work, etc. Personally, I’ve seen a lot of CYA behavior as well here, but admit that may not be everywhere. I’ve worked with many groups throughout the years and my personal ranking of best to worst are: 1. MPG — great experience with these guys. Good, collaborative people even in the highest ranks. Genuinely wanted to get the best solutions for the work and never had egos. 2. OMD — while they had their shortcomings, there were some good people I had the chance to work with. At times, I felt more pity for them than frustration as they took the brunt of lashings by our shared client. But my counterparts were always available to solve a problem and arrive to the best recommendation together. 3.) Mediacom — difficult to work with. Even through their buying team there wasn’t a great experience. Lots of attitude and inflexibility. That is all. 4.) Camelot Communications — not sure if these guys even exist anymore. They were Dallas-based back in the day and smaller than most standalone media agencies. Very sneaky business practices, behind your back dealings. Never had a media agency refuse to send you a flowchart until working with them. 5.) Media Assembly — oy. What a group. If you want the poster child of CYA emails to the client and not wanting to lift a finger in partnership in any way, these are your guys. I’m not sure what they are working on recently (or whom with). It’s unfortunate because there were a few, really good folks that I have thought were some of the smartest I’d worked with across any media entity. But the totality left a bad taste in my mouth.

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