Related Posts
Yay thanks for starting this bowl!!
Do you buy the fundamentals for a MBS sell-off?
Additional Posts in Advertising
Anyone transitioned from strategy to UX?
What do you do if you hate your partner?
Got any jokes?
What health/pharma agencies are in SF?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.



Can you give an example of a truth you thought was true but then others questioned its truthiness? Can take a stab at
explaining if it’s you or them or where it needs more truth
Universal human truth: we pick our nose when no one’s watching.
sorry, why isn’t your strat team coming up with that?
Strategists worth their salt provide these, and good strategists don’t settle for “drivel” as insights.
Genuinely, I feel for creatives that have such shit strat teams that they feel the discipline is useless. I have a lot of respect for the creatives I work with, mostly because we are in lockstep - if insight doesn’t resonate, that means I need to push it further. If the human truth doesn’t connect, I need to dig deeper.
We’re all under the gun, working against impossible timelines - why make it worse tossing shoddy thinking over the cubical to someone that then would have to do my job
truth is relative
‘Universal’ human thruths aren’t anywhere near as universal as most people think.
Isn’t this the truth
You are wrong or they are wrong
?
Rising Star
Universal human truth: Everyone has a price.