{ "media_type": "text", "post_content": "Does anyone ever feel like they have to do ALL the thinking for their team? I know as strategists, we’re the secret sauce to a lot of goings-on with brands. However, I sometimes feel like folks on my team don’t actually think about how anything will impact the brand/strategy and then just come to me for insight on a half-baked idea that’s off strategy but for some reason has already been shown to a client…", "post_id": "6113ec0abc514f0022469c8a", "reply_count": 9, "vote_count": 5, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning" }

Does anyone ever feel like they have to do ALL the thinking for their team? I know as strategists, we’re the secret sauce to a lot of goings-on with brands. However, I sometimes feel like folks on my team don’t actually think about how anything will impact the brand/strategy and then just come to me for insight on a half-baked idea that’s off strategy but for some reason has already been shown to a client…

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A culture that understands strategy and what it enables is hard to build. You'll either have to take on that yourself (CSO level job) or find a place that has it baked in.

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Ughhhh. I hate the truth of this. 😮‍💨

I work with media planners and buyers instead of creative, and feel this tenfold. I almost feel like no one even reads the things they propose or fixes to issues, nor understands even the surface level of what the brand is. I just wrote an unsolicited rave review for a buyer to her VP when I moved accounts, because she genuinely considered strategy and goals when putting together plans & problem solves. That should be a required skill for someone with 5+ years in advertising, but she’s virtually the only one I’ve ever had.

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It should be a skill for anyone with +5 years of experience in ANY filed.

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