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Additional Posts in Strategy & Planning
Anyone from Copenhagen based agency?
What is your super power?
How’s strategy department at BBH?
A culture that understands strategy and what it enables is hard to build. You'll either have to take on that yourself (CSO level job) or find a place that has it baked in.
Ughhhh. I hate the truth of this. 😮💨
I work with media planners and buyers instead of creative, and feel this tenfold. I almost feel like no one even reads the things they propose or fixes to issues, nor understands even the surface level of what the brand is.
I just wrote an unsolicited rave review for a buyer to her VP when I moved accounts, because she genuinely considered strategy and goals when putting together plans & problem solves. That should be a required skill for someone with 5+ years in advertising, but she’s virtually the only one I’ve ever had.
It should be a skill for anyone with +5 years of experience in ANY filed.