Does anyone have insight into the Kearney case? Obviously each one will be unique and different but any input would be appreciated. Do they tend to be more market sizing or traditional profitability. Is it more quant heavy or brainstorming ideas? Are there generally a lot of hidden messages that will come into play at the end of the case or straight forward?
I understand this is a broad general question but looking to gauge how prepared I am and what I should continue to focus on during my prep

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I generally do something around market sizing and/new product entry for mine

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Profitably and market sizing are the two used more often than not in my experience. But be warned, might throw any of the other types at you as well

Thanks. I’ve been practicing across all types but want to make sure I am extremely strong in the areas that are most common.

Everyone makes their own case. So very hard to predict this, but as K1 says above, most are market sizing or profitability, cause, ya know, we have to make our own so obvious gravitation ;-)

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