Does anyone have links to ad agency credential decks like from the known agency names? I can’t find WK, Droga5, or many of the others.

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I've never heard of agencies letting their creds decks get seen by the public. Are you looking for guidance on how to revamp your creds decks? Feel free to DM me.

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Creds decks are usually tailored to specific potential clients, meetings, or pitches so they’re kept pretty under wraps. Also, they could include results or data not aren’t meant to be shared publicly.

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Ask your new biz director to ask a favour of the intermediary they’re most friendly with to let you have a look through. They’d probably quite happily let you glance through the competition. Partly because it’ll help drive more differentiation in what they have to present clients and partly because it’ll help improve what your agency gives to them which will help them. Seen in happen before but you might get a no. Also keep asking; any suit that’s been in a couple of agencies will have picked up the base to a creds deck at each one; just ask Acc mgmt for a creds amnesty.

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