Does anyone here use Mediaoceans Lumina for media planning? Pros/cons?

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Lumina is a slightly more intuitive interface than Media Tools but most people don’t realize it’s more customizable. If you have the resource (both in terms of dollars and time, or ideally an operations lead) and have a strong idea of what you want to accomplish with it it’s not bad.

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Better than media tools. But still bad.

Guess it was designed by engineers who don't understand media. And people who really want every God damn info about a place mentor media buy.

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