Does anyone remember Song Airlines and how the process of creating the brand was documented on Frontline, a pbs docu series. It was shown to us in my high school and college marketing classes. Why did the airline brand failed?

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Because it was forced, not genuine, and championed itself instead of an idea.

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I still remember Trump Shuttle and Hooters Air. 🤦‍♂️ Hard to believe both failed miserably.

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Well, I totally forgot about that!

The Song brand was dissolved in 2006 following Delta's bankruptcy restructuring, with all of Song's aircraft, routes, and staff reverting back to Delta.

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