{ "media_type": "text", "post_content": "Does every award-winning CD on LinkedIn think their client is brave or are they just throwing shade at the ones that won’t buy the work?", "post_id": "608b3d15017e310021ccaf8b", "reply_count": 6, "vote_count": 1, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Does every award-winning CD on LinkedIn think their client is brave or are they just throwing shade at the ones that won’t buy the work?

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Saying a client is brave is code for “thanks for “A,” not being morons, and “B,” not being afraid of your shadow like most clients.”

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Primarily the first. Because it does take brave clients to get to award winning work.

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I think it's intended to fluff the egos of their clients. We all know that we had to hold their hands and talk them off a ledge throughout the entire process. But when award season comes, CDs do their best to make clients think they were total badasses. Because, you know, it would be nice to get them to sign off on more stuff like it.

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Clients get the work they deserve.

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And we get the clients we deserve.

It means they’re linked in friends with their clients

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