{ "media_type": "text", "post_content": "Does the new HP ad seem contradictory to anyone else? A technology company telling me I need to detach from technology but should use technology to make something to use outside of technology...", "post_id": "5ddc805009733a001aa49cd9", "reply_count": 14, "vote_count": 6, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Does the new HP ad seem contradictory to anyone else? A technology company telling me I need to detach from technology but should use technology to make something to use outside of technology...

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Cant you picture the meeting where they presented it as a “big, brave idea?” Stuff like that has become almost hack in this age of Strategists and “making it bigger.” “What if a technology company....said not to use technology? That technology is bad for you?” Everyone is so focused on making it an emotional connection, a “human insight” no one has “done before,” that they dont even notice theyre putting out a message completely at odds with what the client actually makes, does or sells (and will continue to make do or sell way after the ads are done).


We were pitching for a smartphone brand and this was exactly how it happened during our brainstorming. Good thing our ECD killed it.


that ad is an agonizingly long road that goes nowhere every time I see it my bf and I take bets on what the ad is for because we can never remember.


Isn’t one of HP’s main business printing? Or are they moving away from tech in their positioning - and doubling down on printing? I’m in touch with the publishing world and our printer vendors are very proud of their “fancy HP printers,” go to printing summits and conferences and nerd out on the latest printing tech. There’s another world out there beyond online tech and social media. Sounds like that’s what their brand wants to convey: IRL impact (printing, books, creativity, storytelling) of their b2b products?


It doesn't make any sense at all and is just another attempt of HP to give people a reason to print. The bigger problem simply is printers are simply less used than years ago with everything living in the cloud and on smartphones. The problem lies in their product itself, yet they try to solve it with communication and their ads.

"Hewlett-Packard. Human People." I don't know what the brief was. But that's what the brief was.


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