{ "media_type": "text", "post_content": "Does your agency have an adops team or do the planners, assistants etc have to handle tags?", "post_id": "60cb58c9f39a8e00212f907f", "reply_count": 13, "vote_count": 3, "bowl_id": "58f85563753e990016609ca0", "bowl_name": "Media Wizards" }

Does your agency have an adops team or do the planners, assistants etc have to handle tags?

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We have a media tech team to handle that but the media team has to provide the traffic workbooks first.


Ad Ops



Same as MS1 but we have an offshore team that will build the actual tags


We have ad ops. But the planning team works closely with Ad ops to make sure tags get sent on time


Last agency had adops handle. Current has planning teams handle.

Cool. Same. I was just trying to see everyone’s experience.


Media team handles media plan, planning team provides creative details and offshore ad ops builds tags.

Do any of you have freelancer reccos for completing creative needs / tag pulling / trafficking processes? Looking for some extra support with some new wins. Much appreciated 🙏

We have AdOps


No ad ops team, we work with our ad server who makes the tag sheets and then we send them

Depends on the intensity of the account.

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