Does your agency have separate brand planning and research departments? If so, what's the difference in what each is responsible for? Or is one just a subset of the other?

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Yes! We’re separate at Edelman and I love it. I’ve always wanted to be able to partner with someone who can dive super deep on the data, freeing me up to find the patterns and insights.

Can you elaborate more on the difference? Is just one department pulling and obtaining the data while the other is responsible for analysis and insights?

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