Does your agency share creative briefs with clients? Some do and some don’t. I’m confused.

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Yes we do. I’d rather have clients chew up with a brief than chew up the creative. And the sharing session gives us a chance to ask questions.

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That has been my experience on the agency and client side

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Client side needs to approve

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Yep. As a client, I'd rather we make sure we're on the same page before it goes into creative

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Yes, shared with clients for approval. Bad clients that take too long to approve are out of luck so we don’t bottleneck the schedule.

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I share with them a simplified version of the creative brief. If I shared the actual creative brief with them their heads would explode.

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Yeah we sometimes do this too. The trick is to share enough that they can weigh in on the strategy, but not so much that they’ll freak out at some of the things we tell creatives.

Yes!

Yep, also gets run through legal on some clients

Some clients yes, others no.

Most clients yes, but not all. Depends on the rest of the briefing process.

yes we do & it’s so frustrating to get their buy in

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