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I currently have a job that includes social media as part of my responsibilities, but I would love to see my company hire a social media manager specifically devoted to this task. Trying to keep up with all the various platforms and ensure our messaging is on-point, consistent, and engaging is a challenge
I have a dedicated social media manager, but I also help out with tasks like creating social media calendars and drafting tweets and posts.
My company doesn't have a social media person, my company has a marketing department. Nowadays if you don't have a marketing department, you are left behind.
When I started in this company there was only me as a community manager, 5 years later I am the head of the marketing department, and we are a team of 9 people.
I did CM and SM in my first job. Also sales....and QA.....and customer service....oh the life of an early stage startup. At my current job we have a dedicated social media person and I prefer it way more. I never enjoyed that part of the job.