Doesn’t 72andSunny use the title “creative” now instead of “art director” or “copywriter”?

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Most 72 art directors will call themselves creatives on LinkedIn because they don’t like to be called designers....mostly because it makes no sense and they aren’t designers.


“Creative” is a better title. So you don’t confuse them with graphic designers or wordsmiths who can’t think of ideas. It tends to be a British thing


No. They use writers and designers.




Or which agencies do this?

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