Drop down menu for a WPP survey asking me, a planner, to identify my job role...sigh

I probably encounter something like this every 6 months. I still contend that strategy is suffering from general attrition due to the efficiency squeeze by clients.

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All the damn time. Makes them seem out of touch with core agency positions.

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No production either, or analytics, or social… but somehow all the ops functions!

I agree. Plus WPP giving strategy away for free often (not literally but effectively) in contracts

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