🚨DUMB QUESTION ALERT🚨 what are some examples of PR smart goals? I'm having my first real review of my career in a few weeks and am struggling since I've never done this before.

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Get your client on national tv. Get featured in a major newspaper. Get an interview onsite

Not a dumb question, it’s good to set goals. A major placement for your client (top-tier broadcast, business or national pub), or helping your team secure a new client (the feeling of contributing to a winning new biz pitch is a great one; if you’re agency side).

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Thanks!

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