{ "media_type": "text", "post_content": "Dumb question. What’s the difference between a comms framework and a comms plan?", "post_id": "5b2c52d37085260013fe9c7e", "reply_count": 6, "vote_count": 2, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }
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Dumb question. What’s the difference between a comms framework and a comms plan?

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Not a dumb question! A comms framework is an outline of the objectives and strategy which you'll need sign off on before you move forward with the comms plan, which is the detailed plan of how you'll execute.

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Some garbage is compostable and some is recyclable.

But McCann has some templates for this in the truth2meaning work

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☝️☝️framework defines your parameters, comms plan is how you intend to execute

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24 slides

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The level of detail. Depending on how process-disciplined your org is, you’d get a comms framework before a comms plan.

Thanks guys. Content plan v comms plan? What’s the difference there? I feel like these terms are just tossed around and I feel so dumb not knowing exactly the difference

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