Efficient marketing tools to have as a marketing agency?

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You'll want at least one person who can leverage data science either python or R or potentially JS (know least about this) what you can pull from big data can be a huge competitive advantage. Start building your own stuff in SQL to augment recommendations? Even better

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A solid team with a diverse set of skills is the best tool you can have. If you can't justify the hiring yet, take time to find reliable freelancers that you can call on as needed.

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One tool is definitely social media. Social media allows agencies to reach a large number of people quickly and easily. Another tool is email marketing which allows agencies to target potential customers with ads and promotions. If you're just starting, I advise you have a strong grasp on all of these.

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