EILI5: What is an activation? What is a classic example of a well executed and effective activation?

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An activation is an ad stunt, be it physical or digital, in which people end up interacting with the brand. Whopper Freakout is my favorite example of a physical activation, and Whopper Sacrifice is a good digital example. Really Crispin was the first to make activations a thing.

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This is incredibly helpful! My morning just got 1000% better. Thank you, hope you have a great day⭐️

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Love has no labels - R/GA

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*don’t say it don’t say it don’t say it*

Fearless Girl

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It’s usually a one off thing that’s specialized, rather than a normal part of a campaign.

Check out Heineken Departure Roulette for another cool physical activation!

Heisman House.

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