Equity researchers get more respect because overall quality of research has improved a lot over the last decade... That being said, 90% of the research I read is still garbage.

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As a buy-sider reading a ton of it everyday, I wholeheartedly agree

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"Less is more" mentality. I'm subscribed to 15 sell-side shops, 5 analysts at each given my coverage. So, please put your main thoughts up front (and tell me your rating since it changes your bias). There are very few reports that I actually have time to open (instead of just read the email bullets). Those reports are very forward looking and have unique ideas (example: could this company buy this company? What would that look like?). Finally, for earnings I like the email format to be top positives and negatives in bullets. I already have my opinion of the quarter but top pos/neg might quickly give me new ideas (then put the other garbage in the actual note so you can talk about it).

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What would make it better? What common threads exist in the 10%?

Who are the non-garbage analysts / firms?

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