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Ever tell a client their results are statistically insignificant but they still wanna use the results to make a decision?

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People don’t use data to make decisions, they use it to justify decisions that are already made

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“How do we make this fit our story” 😒

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A fair percentage of consulting projects are done simply to justify externally what they could not push through / get approval for internally. They don’t care about statistical significance, they care that the board sees the consulting firm’s name behind the recommendation.

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Did they fail to reject the null hypothesis?

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Haha, this never ends well. They never get it

@ Acc basically. They asked if there was a significant difference between the A/B test. There obviously wasn’t but they decided to leave that info out when presenting to their boss....

Just make sure you document their decision and your initial recommendations so they won't come blaming you later if things go south 😅

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