{ "media_type": "text", "post_content": "Examples of award winning branded content that’s not broadcast, but specifically for the media partner’s channels (i.e. Vice, R29, Hearst)??? I’m at a loss for anything recent, or ever for that matter", "post_id": "5db77df8e2596e002829b82c", "reply_count": 20, "vote_count": 1, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Examples of award winning branded content that’s not broadcast, but specifically for the media partner’s channels (i.e. Vice, R29, Hearst)??? I’m at a loss for anything recent, or ever for that matter

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There was a big branded content post discussion here a week or so ago, take a look. Anyone would have a hard time convincing me that any branded content (in the sense that we think about it: Burger King is paying for a network sitcom...and it never mentions Burger King, whooa!) has EVER been made, much less anything thats any good. Its like an urban myth of the ad world—the free money thats going to show up with no strings and pay for us to be creative with no rules. Sha right. To summarize the other side of the debate though: “isnt any piece of advertising ‘branded content,’ if you think about it?Hm? .......Hm?”


Totally agree


Sunbrella and Hearst (HB, Veranda, ED) had an advertorial series a few years ago that was really beautifully done

Just photography

Also, the LEGO Movie is branded content. And people pay $20 to see it. And I think it won an Oscar? Either way, it’s brilliant.


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